Increasingly, we’re asked to advise clients in respect of marketing partnerships with online personalities and social media influencers. The business case for partnering with an influencer with a staggering number of followers within a brand’s target market can be compelling. Often though, businesses can risk doing significant damage to their brand by rushing to enter [...]
A trade mark is a way of identifying a unique product or service. It is a sign used or intended to be used to distinguish your goods or services from those of your competitors. A trade mark is often referred to as a brand and, while it may be your corporate logo, it can also [...]
As bricks and mortar businesses pivot to online models during the pandemic, the temptation to ‘borrow’ content from a competitor’s site in order to get a head start is ever-present. The unfortunate result is that many businesses who have invested heavily in the development of their online marketing strategy can suffer unfair incursions from copycat [...]
The art deco doors of the Paragon café remained open throughout two world wars, three transfers of business and multiple financial crises. Now, despite purchase offers in multiples of the owner's asking price, the business's 102 years of operation is set for a tragic end. What/who could be responsible for the death of such a [...]
